Auto Industry in India
After that first import the Indian Auto industry remained static for a long time till Independence. Most of the cars were imported from UK and Europe and the elite consisting of Maharajas and rich business men were the main users. The Mercedes was the car most beloved by Royalty and a lot many of them found their way to India from Germany.
With the dawn of Independence in 1947 the situation did not change much, as the country adopted a socialistic policy and cars were classified as a luxury. With the result that for almost three decades the Indian car industry was at a standstill. The Government banned imports and in the name of self reliance gave licenses only to 3 car manufacturers like Hindustan Motors, Premier Automobiles and Standard motors to manufacture cars in India. The models churned out were obselete and in a controlled economy these car manufacturers thrived.
The son of India Gandhi Sanjay must take some credit for where India is today. In late seventies and early eighties he experimented with a small car called the Maruti. An untimely death in an air accident put paid to his dreams. But the government stepped in and invited Suzuki of Japan to make small cars. These cars were a runaway success and the earlier manufacturers of the obsolete cars fell by the wayside. In due course premier and Standard shut shop and only the Birla Hindustan motors is barely surviving. Read the rest of this entry »
Quality of a Logo Design?
The same thing happens to you when you create a low quality and unprofessional logo for your business. Your products and services will never be regarded as quality products. You will never be able to win the trust of your market. You won’t be able to convince your potential buyers that you will meet the highest quality standards. No, matter how convincing your argument will be, your low quality logo will always become a hurdle and fail to win the trust of your market. Do you want that? Can you survive like that? Will your business grow with such negativity? To avoid this and build your reputation positively, you need to work hard on your logo.
When it comes to creating your logo, if you have this concept that complexity in design will make you look like a true professional, then your concept is totally wrong. This is actually a misconception that complex designs tend to convey the message that you are big. How complex is the design of Toyota or Nike? Not so complex but they are big, big companies. So, you need to keep your logo as simple as possible.
Simplicity will make your design memorable. People will be able to easily recognize it and associate it with your products. So, there is no need to tell your designer to create a complex design that people will have trouble understanding what in the world it is. Rather, keep it simple so people will know what industry it belongs to. Read the rest of this entry »
Keep in Mind When You Design a Logo?
You may wonder if it is really important to create a top quality logo design. The answer is: yes, of course. Your company needs recognition and this is what your logo design does. It gives your business a visual look. If it’s captivating, it will make your business look big and reliable.
Here is an Example for You:
Let’s take the example of your National Flag. Doesn’t it give your country a visual look? When you look at the flag of your country, you know that it represents you. The same way, your logo design not only represents your company when it’s displayed on your website, it also represents you when it’s printed on your products. When you run marketing campaign, you highlight your logo design and people recognize you through it. Your market doesn’t know you personally, but they know your products or services through your logo.
Think About it This Way:
If there is an object that plays the most important role in creating your brand identity, won’t you put it a lot of efforts to make it attractive? Well, this is what your logo design does and you have to ensure that you make it look good. Don’t take it lightly. Pay serious attention to it as it makes people visualize your business and authenticity.
A Big Misconception:
There is a misconception that your logo has to look complicated, so that people will visualize you as a big business and take you seriously. Never pay attention to this belief, because it’s completely false.
Let me ask you: How complicated is the logo design of Toyota or Mercedes? They are simple designs and, hence, are memorable. So, this notion is completely false that you must create a complicated design. Remember, intricacies in a design won’t make it effective. Always keep your business model in front of your when you create your company logo.
Come Up with Something Original:
Originality can help you stand out from the rest and make people notice you and take interest in you. But, of course, it’s not easy. So, do not rush. It is advisable to work closely with your designer and create a design that will actually represent your business model and present you as a serious business.
Use Colors According to Your Business Model:
Now, this is something you can’t afford to neglect. You must use proper colors. A professional designer will be able to guide you that which colors will be suitable for your logo. Ask him to create different concepts, so it will be easier for you to finalize a logo.
Conclusion:
These are some of the things that can make your logo design really powerful. Ensure that you incorporate all the vital elements in your logo that we have discussed above.